This article applies to selling in: Canada
External prices
The majority of Amazon customers purchase the featured offer (Buy Box). Offers may be ineligible to be featured when they are not priced competitively compared to selected retailers outside Amazon (Competitive price).
Automate Pricing offers two features to automatically match the competitive price and increase your chance of being the featured offer by either of the following:
- Repricing your offer with the Competitive External Price rule.
- Selecting the Compare Prices Off Amazon attribute when creating a Competitive Buy Box rule or a Competitive Lowest Price rule.
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Related articles
- My offer is suppressed after using Automate Pricing
- Price not changing: troubleshooting guide
- Create a Pricing Rule
- Add SKUs to a pricing rule
- Create a sales-based pricing rule
- Pause, resume, or delete a pricing rule
- Price Update Policy
- Move SKUs to a new pricing rule
- Modify a pricing rule
- Review price history for SKUs with automated pricing
- Remove an SKU from a pricing rule
- What happens to my price if...
- Stop repricing an SKU in a pricing rule
- Frequently Asked Questions about Automate Pricing
- Minimum and Maximum Price Validation
- Manage SKUs using the Automate Pricing file
- External prices
- Compare Prices Off Amazon
- How does the Competitive External Price rule work?
- Create a business pricing rule
- Frequently Asked Questions about business pricing rules
- Manage SKUs in business pricing rules using Regional Automate Pricing file
- Continue or pause repricing after a manual price update
- Pre-defined Automate Pricing Rules
- Set Minimum and Maximum Price Limits
- Create a Business Competitive Featured Offer Rule
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