If you don't have access to this feature, you have not been identified as a seller who meets this criteria as defined by the Amazon Brand Registry. If you believe that you do fit this criteria, please contact Seller Support.
The Alternative purchase report shows Brand Owners which products Amazon customers (in aggregate) most frequently purchased on the same day that they viewed, but did not purchase, the Brand Owners’ products. This allows Brand Owners to quickly see what products are most commonly purchased instead of their products, in order to analyze product differentiation and portfolio mix opportunities.
The Alternative purchase report shows the top five products most frequently purchased instead of the Brand Owners’ products, along with the percentage of time each of the top five products was the alternative product of choice during the reporting range selected by the user.
The report shows all of the products associated with brands the Brand Owner has successfully registered with the Brand Registry. Products not associated with the Brand Owner only show up in the report if they are one of the top five products purchased instead of one of the Brand Owner’s products.
Yes, Brand Owners can search for a specific product or set of products by using the ASIN search box at the top of the report. The ASIN search box supports searches for up to 500 ASINs at a time, with either a space or comma separating each ASIN.