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This article applies to selling in: Canada

Eligibility criteria for Prime Exclusive Discounts

Your Prime Exclusive Discount must meet all of these criteria:

  • Any product on which you offer a discount must be Prime shipping eligible in all regions within the country. Here’s how you can sign up for FBA.
  • Any product on which you offer a discount must be in new condition.
  • Any product on which you offer a discount must have at least a three star rating or no rating. Please note, this criteria may change for discounts specific to Prime Day.
  • The discount must be at least 10% off non-member non-promotional price (that is, Your Price or Sale Price, whichever is lower). Please note, this criteria may change for discounts specific to Prime Day.
  • Not a restricted product or offensive, embarrassing, or inappropriate product
  • Any product on which you offer a discount must comply with customer product reviews policies. To know more, refer to Customer product reviews policies.
  • Any product on which you offer a discount must be compliant with pricing policies. For more information, see Amazon Policy on Reference Prices
Note: If the product on which you offer a discount does not meet the above criteria, your discount will not be published.

If your offer meets the criteria for a Prime Exclusive Discount:

  1. In the Advertising tab in Seller Central, select Prime Exclusive Discounts
  2. Download the Discount Upload template spreadsheet and fill your product and pricing information
  3. Click Create Discount at Prime Exclusive Discounts page, enter the name of discounts, date, and upload the filled out promotion upload spreadsheet
  4. Review and edit the information of products that fail to meet the criteria mentioned above in Review stage and submit

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