Frequently asked questions about Labelling Information

The following information contains frequently asked questions regarding the Labelling Information that is displayed on the product detail page and Order Details section.

What has changed with the product detail page and Order Details?

The name and address (principal place of business) of the manufacturer or brand owner of each prepackaged product (known as the Labelling Information) has been added to the Product Details section of the product detail page and in the Shipment Details of Order Details.

Does this change only apply in Canada?

Yes. The Labelling Information will only be surfaced on Amazon.ca.

Why did we make this change?

Canadian laws (the federal Consumer Packaging and Labelling Act and Consumer Packaging and Labelling Regulations) already require most prepackaged products to show the Labelling Information on the product label. We will display the Labelling Information on the product detail page and in the Order Details to provide our valued customers with additional locations in which to find this information.

What does principal place of business mean?

The principal place of business refers to the headquarters of the manufacturer or brand owner. It is intended to be a reference point for customers, if required.

Is the principal place of business address different from the Seller Profile Page (SPP) address already provided on the product detail page?

Yes. The SPP address is specific to the seller, and in cases where the seller is not the brand owner, may vary depending upon the offers available on the product detail page. The principal place of business address will have a direct relationship to the ASIN, and will remain consistent across all available offers.

What information is required in the Manufacturer or Brand place of business address?

The address includes City, State, Zip and Country Code. The information should be presented in the following format: "Seattle, WA 98020, US".

What actions do I need to take to prepare for the upcoming changes?

The initial backfill for the Manufacturer or Brand place of business address will begin in July and is expected to extend through August. During this period, we strongly encourage you to review the Labelling Information for your products and contact us if you identify any errors in this information. Sellers will be expected to provide content beginning in Q4 following the addition of the required attribute.

Why can’t I see the Labelling Information for my products?

The process of adding the Labelling Information to the product detail page and the Order Details will not be completed until the end of Q3 of 2021.

How can I provide feedback or request assistance?

If you require additional assistance, contact us.