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This article applies to selling in: Canada

Squishy Toys

Important: If you sell products on Amazon, you must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings.

On this page you will find:

  • What are squishy toys?
  • Examples of squishy toys
  • What is Amazon’s policy on selling squishy toys in Canada?
  • What information do I need to provide to Amazon when requested?
  • What will happen if I do not follow Amazon’s policy on selling squishy toys?
  • How do I request product removal from Amazon Fulfilment Centers?
  • Additional Resources

What are squishy toys?

Squishy toys also known as “squishies” are foam toys that if squeezed will slowly re-form into their original shape. Squishy toys come in all shapes and sizes.

Examples of squishy toys

What is Amazon’s policy on selling squishy toys in Canada?

If you are selling squishy toys, you may be asked to provide documents to confirm the safety and compliance of your products. Amazon requires documentation that indicates testing compliance with standards or regulations for each product you are applying to sell. Amazon may request these documents at any time so we recommend you have them easily accessible.

Squishy toys must meet the standard and regulation requirements listed below:

Product Regulation/Standard Requirements
Squishy toys
  • SOR/2011-17 (Toys)

AND

  • SOR/2016-188 (Phthalates)

AND

  • SOR/2018-83 (Lead)

AND

  • SOR/2016-193 (Surface Coating), as applicable

AND

  • Small Parts Warning*

Some labs provide special Amazon rates for testing. A list of these Compliance Solutions providers is available here.

Find more information on the Canada Consumer Product Safety Act (CCPSA) here.

What information do I need to provide to Amazon when requested?

Amazon’s policies require that squishy toys sold through the Amazon store meet the certification standards required by law. If Amazon contacts you, please submit the following information to child-safety@amazon.com


  1. Company Name
  2. Seller ID
  3. Email Address
  4. Phone Number
  5. A list of ASINs you are applying to sell
  6. Product manuals for all the squishy toy ASINs you are applying to sell
  7. Product images. Images must include all relevant:
    • Safety information
    • Compliance marking
    • Product hazard warnings

Some labs provide special Amazon rates for testing. A list of these Compliance Solutions providers is available here.

Note: Test Reports must contain images of the tested products including packaging and warning labels. The images on the test reports must confirm the product(s) is (are) the same as the images provided on the detail page.
You certify that all materials you submit are true, authentic, and accurate. Amazon may remove your selling privileges for failing to meet these safety requirements.

What will happen if I do not follow Amazon’s policy on selling squishy toys?

If you do not provide the required information, Amazon may:

  • Cancel your listings
  • Suspend your listing privileges
  • Suppress your ASIN(s)
  • Withhold your funds
  • Pursue civil or criminal legal actions

Amazon reserves the right to take any further actions that are necessary and to make judgements in its sole discretion about whether or not a listing is appropriate.

How do I request removal of my products from Amazon Fulfilment centers?

To request a removal order, please go to the Remove Inventory Overview page.

Additional Resources

  • Some labs provide special Amazon rates. A list of these Compliance Solutions providers is available here.
  • To contact Seller Support, click here.

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