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This article applies to selling in: Canada

Jewellery product data guidelines

Listing products in the Jewellery category at Amazon can be complex. Amazon's Jewellery ASIN product data includes many additional attributes, to give customers detailed information about jewellery product quality.

The guidance below will help you understand how to assign several key Jewellery product data attributes.

Important: Amazon requires all Jewellery ASINs to be described in accordance with both Amazon Jewellery Quality Assurance Standards and Precious Metals Marketing Act. We require sellers to describe jewellery accurately and in compliance with these quality standards. Jewellery sellers should read and understand both of these sets of rules and ensure all Jewellery ASINs comply with these policies. Be sure to choose valid values that accurately describe your product.

Product data requirements

Product listing data for all Jewellery items must meet Jewellery-specific standards.
  • Sellers must follow the data requirements listed in the various tabs of the Jewellery Inventory Template published in Seller Central. These requirements are enforced systematically. Any items not meeting these standards will not be accepted.
  • For purposes of product classification, item specifications and quality assurance, we distinguish between Fine Jewellery and Fashion Jewellery based on metal type, gem type and pearl type. Learn more about the Categorization of Fine vs. Fashion Jewellery.
  • Sellers must provide brand name, department name, gem type, item name, item SKU, item type keyword (ITK), manufacturer, material type, metal type and product type for all Jewellery products. For rings, ring size is required.
  • Provide additional data for Jewellery products to ensure product descriptions are accurate, clear and unambiguous for customers. Depending on the materials in the product, different attributes could apply, for example:
    • Products with diamonds: Sellers should disclose stone cut, stone colour, stone clarity, stone weight (carat), stone shape, setting type and total diamond weight. If diamonds are synthetic (lab-grown) or treated, sellers should also disclose the stone creation method and any stone treatment methods.
      Important: Specifications for simulated diamonds should indicate the actual composition of the stone. Indicate crystal, glass or resin stones in Material Type; indicate actual gemstones (such as cubic zirconia, white topaz, etc.) in Gem Type.
    • Products with gemstones: Sellers should provide stone colour, stone shape, setting type and total gem weight. If gemstones are synthetic (lab-grown) or treated, sellers should also disclose the stone creation method and any stone treatment methods.
      Important: Specifications for simulated gemstones should indicate the actual composition of the stone. Indicate crystal, glass or resin stone in Material Type; indicate actual gemstones (such as cubic zirconia, topaz, etc.) in Gem Type.
    • Products with fine pearls: Sellers should disclose pearl type, pearl minimum colour, pearl shape, pearl luster, pearl uniformity, pearl blemishes, size per pearl, number of pearls and setting type. In addition, all pearls must be disclosed as being cultured, simulated, composite-shell or natural pearls.
    • Products with fine metals: Sellers should disclose metal stamp.

Assigning valid values

Many Jewellery inventory file fields must be filled in with a valid value. A valid value is a value that appears on a list of specific values for a particular attribute. Valid values lists are provided to sellers on the Valid Values tab of the inventory file template.

Why are valid values important?

Valid values allow Amazon to provide customers with consistent information across all Jewellery ASINs. Also, valid values are used in browse node and refinement node assignment. When an ASIN attribute has a value that isn't in the valid values list for that attribute, that ASIN might not be assigned to browse nodes and refinements properly. This makes the product harder for customers to find. Sellers can enhance ASIN discoverability within both Browse and Search by making sure to use valid values for all attributes that have valid values lists.

Jewellery sellers should become familiar with which attributes have a valid values list on the Valid Values tab of this custom template. For attributes with a valid values list, assign only the listed valid values for that attribute and assign them exactly as shown. Do not assign any other values that are not listed.

Important: We are no longer updating the stand-alone Jewellery category inventory file templates and the Valid Values tab in those files are therefore not current. Don't reference valid values lists from any previously published stand-alone Jewellery inventory file templates because they are outdated.

Access the current list of updated valid values

  1. Go to Add Products Via Upload.
  2. Under Step 1, in the Product Classifier section, browse to Clothing, Shoes & Jewellery > Women > Jewellery .
  3. Click Select for one or more options from all four types of Jewellery products:
    • Ring
    • Earring
    • Anklet, Bracelet or Necklace
    • Body Jewellery, Brooch, Charm or Jewellery Set
  4. Under Step 2, select the Advanced template and then click Generate Template.
    Note: The list of Item Type (aka Item Type Keyword or ITK) values that appears in the Valid Values tab of the inventory template is not complete. To access the full ITK list for Jewellery, refer to the current Jewellery Browse Tree Guide.

Assigning product specifications data

Product specifications data (on the Product Specifications section of the detail page) explains the quality and dimensions of each element of Fine Jewellery products. This information is crucial for helping customers make buying decisions. Assign product specifications attributes carefully and always check for accuracy and completeness.

Below are guidelines for assigning values to several key product specifications attributes. These guidelines are not exhaustive. You are responsible to ensure that the values that you assign to Jewellery product data fields comply with Amazon's Jewellery Quality Assurance Standards and Precious Metals Marketing Act for the jewellery industry.

Material Type (Required)

This classification gives the customer information about the general materials the ASIN is made from: metal, gemstones, crystal, glass, pearls, leather, wood and silicone, to name a few.

  • For products made with metal, gemstones or pearls, assign "metal," "gemstone" or "pearl" to the Material Type attribute. Then, assign the specific type of these materials in Metal Type, Gem Type and Pearl Type. Use a valid value from the Valid Value list for each of these attributes.

Metal Type (Required)

Metal type indicates the specific type of metal the product is primarily made from.

  • For products made with metal, enter "metal" in the Material Type attribute and indicate the specific type of metal under Metal Type.
  • Some products have components made from different metals, or made from multiple metals in a combination not listed in the valid values list. For such products, indicate the most predominant metal under Metal Type. Then describe the other metals elsewhere in the product data, for example, in the bullets or product description.
  • The XSD (XML feed) cannot update the metal type for un-variated ASINs at this time. To update metal type data for un-variated ASINs, find the ASIN in Manage Inventory and edit its data there.

Total Metal Weight (Optional)

If providing this measurement, make sure you can measure with enough precision to meet the tolerances described in Amazon's Jewellery Quality Assurance Standards.

Important: If providing total metal weight for ASIN families that vary in size (such as ring size or necklace length), make sure to provide either the actual weight of each child ASIN or the minimum weight of all ASINs in the family. If you provide the average weight, you may overstate the amount of precious metal content for the smaller sizes in the range; this is not acceptable.

Gem Type (Required)

Gem type should indicate the specific type of gemstone that the product is made from. It should always indicate the actual mineral composition of the gemstone or gemstones in the product, not what a stone looks like. For example, don't call a deep blue crystal or spinel gemstone a "sapphire."

Stones that are natural or synthetic gemstones (diamond, cubic zirconia, topaz, sapphire, etc.):

Assign "gemstone" to the Material Type attribute and assign the Gem Type value that represents the actual gemstone mineral.

Stones that are gemstones, but you don't know the actual gemstone type:

Assign "gemstone" to the Material Type attribute and assign the value of "unknown" to Gem Type.

Stones that aren't actual gemstones (crystal, glass, plastic, etc.):

Specify the actual stone material in Material Type and assign a value of "NA" to Gem Type. See the Precious Metals Marketing Act for information on how to describe stones considered to be imitation (simulated/faux) gemstones.

  • The primary stone should be represented by the Gem Type 1 field.
  • When a product has more types of gemstones than Gem Type fields available, provide information about the other gemstones elsewhere in the product data, for example, in the bullets or product description.
  • For turquoise gemstones, choose the valid value of "turquoise" (for natural turquoise), "stabilized-turquoise," or "compressed-turquoise." Block (synthetic) turquoise should be indicated in Material Type with the valid values of "mineral powder" and "resin" or "synthetic-resin."
  • For other gemstones that are compressed (such as lapis lazuli or jasper), indicate this elsewhere in the product data, for example, in the bullets or product description.
  • For other gemstones that are stabilized, indicate this in the Stone Treatment Method attribute.

Stone Creation Method

Stone creation method fields map to the gem type fields (Gem_Type1 maps to Stone_Creation_Method1, etc.). Sellers must fill in this attribute for each gem type. Stone Creation Method indicates whether a gemstone is natural (mined from the ground) or synthetic (chemically identical to a natural gemstone, but synthesized or "grown" in a laboratory environment).

If no Stone Creation Method value is supplied, the assumption (by FTC regulations) is that the stone is natural. Refer to the Precious Metals Marketing Act to learn about Canada regulations for disclosure of stone creation method.
Important: "Simulated" (imitation or faux) is no longer a valid value for Stone Creation Method. If an ASIN has the Stone Creation Method of "simulated," remove this value. Refer to Gem Type for instructions on how to properly assign attributes to imitation stones. Refer to Update product data for your ASINs on how to make these changes.

Stone Treatment Method

Stone treatment method fields map to the gem type fields (Gem_Type1 maps to Stone_Treatment_Method1, etc.). Fill in this attribute for each gem type, for gemstones that have been treated.

  • This is a free-form field. Include all values that apply, for example, "irradiated, heated" or "compressed, oiled".
  • If a gemstone has no treatments, enter "NA" or "none."
  • This field should not be used for pearls. Where pearls have been treated (such as dyed pearls), indicate this elsewhere in the product data, for example, in the bullets or product description.

Pearl Type

Pearl type indicates the specific type of pearl the product is made from. It is required for all ASINs that include any type of pearl – natural, cultured, composite-shell or imitation.

  • When a product has more than one type of pearl, provide information about the other types of pearls elsewhere in the product data, for example, in the bullets or product description.
  • See the Precious Metals Marketing Act for information on how to describe cultured pearls.

Ring Size

Ring size is required for all rings.

Include the ring size at the end of the title for all sized rings, for example, "Three Stone Ruby and Opal 14K White Gold Ring, 7."

Variation Theme

Variation theme is used to create ASIN families.

Note: Read Variation relationships for more information on using variation families.
  • Only use variation themes that include Gem Type for ASIN families where all child ASINs have only one type of gemstone. Only Gem_Type1 should be populated for all child ASINs using this variation theme.
  • Only use variation themes with Material Type for ASIN families where all child ASINs have only one type of material. Only Material_Type1 should be populated for all child ASINs using this variation theme.

Obtain current product data for your existing ASINs

Obtain the current product data for the ASINs already in your Amazon inventory by downloading a Category Listings Report. This report will show all the current data you assigned to each of your listings. Use this as your primary inventory file for the ASIN product data correction process described above.
  1. In Seller Central go to Inventory > Inventory Reports and select Category Listings Report from the available report types. If this report is not available, contact Seller Support and request a Category Listings Report, also called a "reverse feed."
  2. From the drop-down list of available categories, select Jewellery.
  3. Click Request Report.
  4. Once the report has been generated, click Download.

Update product data for your ASINs

Sellers can make corrections to product data directly on the downloaded Category Listings Report and make the following corrections to ASINs via a Partial Update upload.

  1. In the Update Delete field, enter "PartialUpdate" on each row containing a modified SKU.
  2. Save the file as a tab-delimited text file.
  3. In Seller Central, go to Inventory > Add Products via Upload .
  4. Under Step 2 – UPLOAD FILE:
    1. For File type, select Inventory Files for non-Media Categories.
    2. For File Upload, browse to find and select the text file you saved.
    3. For Email Alert, fill in your email address.
    4. Click Upload.

    For more information, refer to the Modify Your Inventory File Help page.

    If you have issues with an upload, refer to the Upload Your Inventory File Help page.

    Product data uploads are limited to Professional Selling Plan sellers. Maintaining a Professional Selling Plan is a requirement for sellers listing in the Jewellery category.

Helpful links

More information about Jewellery policies is available on the following pages:

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