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This article applies to selling in: Canada

Net Content, Item Form, and Number of Items details

To provide a better experience for our customers, three mandatory attributes are provided for listings created either one at a time or in bulk. They are:

  • Net Content: A new attribute set (Count, Weight, Volume) which is mandatory for eight Product Types (PTs)
  • Item Form: Existing optional attribute, now made mandatory for 86 PTs
  • Number of Items: Existing optional attribute, now made mandatory for 154 PTs

Additionally, we are adjusting the allowed values for the Unit Count Type attribute. See below for the detailed description of the attributes and Net Content, Item Form and Number of Items attributes FAQ page for the impacted PT list.

  • Net Content (Applicable for 8 PTs: see Net Content, Item Form, and Number of Items attributes FAQ page for the PT list).
    • Net Content Count: Defined as the number of units within a package, for example, the number of water bottles in a pack. There will be an enumeration (allowed unit of measure) associated with the unit. The values include bag, bottle, box, can, carton, count, piece, pair, sheet, and roll (for example, 10 rolls, 3 count, 5 pair). This attribute is only required and made mandatory for ASINs when the Unit Count attribute is not sufficient to fully describe the net content of the product.
    • Net Content Weight: Defined as the total weight of the product without packaging. For example, if the product net weight is 12 g and contains 6 items, Net Content Weight is equal to 72 g.
    • Net Content Volume: Defined as the volume of the product contained by a package (as claimed on the label) when the item is a liquid. For example, if the unit item net volume is 10 ml and the item contains 6 bottles, net content volume is equal to 60 ml.
  • Item Form (Applicable for 86 PTs: see Net Content, Item Form, and Number of Items attributes FAQ page for the PT list).

    This attribute defines the form of your product. For example, for a 'Shampoo' product type, some of the forms are, cream, liquid, foam, and so on. If your ASIN is in a Product Type where the Item Form is required, you will need to select a value from the drop down that best represents the form of your product. If you cannot find a value that best represents your product, you have the option to provide value of your choice. However, this may cause your ASIN to be excluded from customer-facing experiences which require normalized values.

  • Number of Items (Applicable for 154 PTs: see Net Content, Item Form and Number of Items attributes FAQ page for the PT list).

    This attribute is the lowest level of branded packaging that encases the product sold. (For example, the number of bottles of laundry detergent, the number of bags of chips, or the number of boxes of pens). If your ASIN is in a Product Type where the Number of Items need to be specified, you are required to select a value representing the container count for the entire ASIN (for example, the number of bottles of laundry detergent, the number of bags of chips and so on.

    Some products may have multiple layers of nested packaging. Hence, Number of Items must be used to count the container of the product or commodity and not the commodity itself, where the commodity is defined by the Product Type and Item Form where required.

    Let us look at an example below.

    • For porridge Oats, Number of Items should capture the number of packets of oatmeal rather than the outer box. [Number of Items = 8]
    • For coffee pods, (Item Form value equal to 'Capsule'), Number of Items value should contain the number of boxes of pods rather than the number of pods/capsules. [Number of Items = 6]
    • For apple sauce, (Item Form value equal to 'Sauce'), that comes in nested packaging, Number of Items should capture the number of pouches of sauce. [Number of Items = 4]

    See additional examples given below.

    Product Product Type Item Form Size Number of Items
    Water Bottles WATER Liquid 1 l (Pack of 6) 6
    Snack Bar SNACK_FOOD_BAR Bar 26 Count (Pack of 1) 1
    Pepsi Cans, Pack of 12 DRINK_FLAVORED Liquid 355 ml (Pack of 12) 12
    Coffee Pods, Pack of 1 COFFEE Pods 30 Count (Pack of 1) 1
    Coffee Pods, Pack of 10 COFFEE Pods 30 Count (Pack of 1) 10
    Apple Sauce FRUIT_SNACK Sauce 3.9 oz (Pack of 72) 4
  • Unit Count Type (Applicable for 138 PTs: see Net Content, Item Form and Number of Items attributes FAQ page for the PT list).

    This attribute defines the unit of measure for your product and depends upon the Product Type and form of your product (Item Form). For Unit Count Type, sellers today can choose from a list of values from the drop down. However, to normalize this attribute during the ASIN creation/update process, we will be restricting this attribute to an allowed value in the drop down based on Product Type and Item Form combination. For example, if your ASIN belongs to the ‘Shampoo’ product type and Item form ‘Liquid’, the Unit Count Type should be ml. See additional examples below.

    No. Product Type Item Form Unit Count Type – allowed values
    1 DRY_SHAMPOO Cream g
    2 DAIRY_BASED_DRINK Liquid ml
    3 DISHWASHER_DETERGENT Capsule count
    4 DISHWASHER_DETERGENT Gel ml


Net Content, Item Form, and Number of Items details


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