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This article applies to selling in: Canada

Amazon Handmade: Custom Orders

Customizations vs. Custom Orders

Custom Orders enable you to offer custom, made-to-order items as a private listing for your customers. For example: Customer contacts you to see if you can etch two dogs on their wine glass, instead of just the one that your listing shows.

Customizations are, essentially, variations on the same product; For example, size, color, or using of monogram letters or even cities on items like tea towels or coasters. For more information on customizations, see Amazon Handmade: Customizations.

Enable custom orders

When you enable custom orders in your Maker profile, customers can contact you directly with made-to-order requests through Buyer Seller Messaging.

To enable custom orders:

  1. From the Settings menu, select Maker Profile.
  2. On the left side of the page, click Your Profile Info.
  3. Under the Do you offer custom orders? field, select Yes.
  4. In the What type of custom orders do you accept? field, describe what type of custom order requests you accept. This information will appear on your Maker profile.
  5. In the Average production time field, tell customers how long, on average, it takes for you to complete a custom order.
After you enable custom orders, your Maker profile will be updated with the information you provided. In addition, your Maker profile and all of your product pages will include a link called Ask about a Custom Order. This link allows customers to contact you through Buyer Seller Messaging specifically about custom orders.
Note: You are not required to accept all custom order requests, but be sure to respond to all requests within 24 hours to ensure that you are providing customers with great service. Remember that all Custom Orders must comply with all Handmade Guidelines.

Customization examples

Example: Adding a private listing for a made-to-order item


  1. Listing: Coffee mug with eagle graphic, available in red, white, orange, and blue.
  2. Customization request: A customer contacts you about whether you can create three additional bird graphics in the same style as the eagle: wood duck, American robin, and purple finch.

For this customization request, you could create a private listing for this single customer. Private listings do not appear to customers in search results, so you would have to send your customer a link to the page through Buyer Seller Messaging to purchase.

To create a private listing:

  1. Point to the Inventory menu and select Add a Product.
  2. Here you can list a new handmade product to fulfill your custom order request.
  3. To make the listing private, in the Additional Info section under Private Listings, select Yes.
  4. When complete, click Save & Publish.

Note: Adding a new option to a listing or creating a private listing for specific requests you receive is a Maker decision. Consider that already-listed products will be available for all customers and the option will remain available until you choose to remove it. Private listings will remain invisible to all customers unless they have the direct link.
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