Customizable product listings offer customers an opportunity to customize their product to their specifications beyond variation, and should be used when you are offering personalization or multiple configuration options for your products.
As a Handmade seller, your ability to sell customizable products in the Handmade category is automatically enabled for you. However, if you want to sell customizable products outside of the Handmade category*, you will be required to register first.
* Customizable listings are not available outside of the Handmade category in Canada or Mexico.
When creating a customizable product listing, you can configure each product with up to 10 different customization options, which are defined by you, using one of the three different customization types:
An example of a customizable product using all three customization types: You handcraft tables. You might have options for various table shapes, wood types, stain colours, and leg styles. In addition, you offer different table heights and an option to identify how many table leaves are needed. And finally, you may offer to engrave a gift message on the underside of the table.
To list a customizable product, follow these steps:
For more information, go to Listing a customizable product using Amazon Custom.
Customization options are used to provide an advanced shopping experience to customers, allowing them to customize a product to suit their specific needs. This can involve personalizing an item such as engraving a name on jewellery, offering monogramming for towels, or when there are more than three configurable options that can all be customized (for example, style, material, colour, size).
We recommend creating a variation listing when you are offering items that are fundamentally the same, in terms of design or function. For example, candles offered in different heights and scents, or a coat offered in different colours and sizes. For more information, go to Variation relationships overview.
Handmade sellers can use business pricing for a customizable Handmade product, as long as business sellers list the item with a standard price and business price. However, the only exception is, if there is an additional fee for an option, text, or number customization, the business customer will not be charged the additional fee. Therefore, it is recommended that you do not use Business pricing for customizable Handmade products where you are charging an additional fee for customizations.
No. This feature is currently not enabled.
Yes. Once you have applied a customization to an existing ASIN, you can copy all of the customizations, such as fonts, font colours, and labels, to a template that you can downloaded as an Excel file and apply, in bulk, to other ASINs.
No. You will need to create two different ASINs. One for your standard option and another for that same standard option, plus the customization. For example, you sell hand-crafted cheese boards. You could create one listing just for your cheeseboard (without customizations) and another listing that offers the same cheeseboard with customization options. You can then create a variation (parent-child) relationship in which one of the children is customizable and the other child is not. To learn more about creating variations, go to Use Add a Product to create variations.
You can follow these steps:
Newly created listings typically appear on Amazon within 15 minutes, although some details and images might not appear for 48 hours. Customizations can take up to 36 hours to fully display on the detail page.
You cannot enable customization on a product that has more than one seller currently offering it. If there are multiple sellers offering a product and you would like to enable customization for it, you must create a new product listing representing the unique customization features that you offer on the product.
Ensure that your product quantity is set to a value greater than zero and that the ASIN is buyable. Additionally, ensure that there is only one offer on the ASIN, either active or inactive.
If you edit the parent ASIN using the customization enablement tool, your edits will copy over to all child ASINs.
If you edit the child ASIN, your edits will only occur on the specific child ASIN selected.
If you are configuring colour variations, we recommend you edit each child so that your preview image aligns to the correct colour of the product.