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This article applies to selling in: Canada

Buy Box Product Placement

When you list products on Amazon, all customers browsing the site can find and purchase them (as long as the items can be shipped to the customer's shipping address). Customers can add products to their shopping carts using one of three methods:

  • By using the Add to Cart button (in the Ready to Buy box, or the Buy Box)
  • By browsing seller offerings in the More Buying Choices box and then clicking the Add to Cart button next to the seller from whom the customer wants to purchase the product.
  • By clicking the used & new link, browsing all offers for an item and then clicking the Add to Cart button next to the seller from whom the customer wants to purchase the product.
    Note: If there are no used listings, the link will only mention new.

The Buy Box winner is selected from the pool of eligible sellers based on, among other things, price, availability and the customer's shipping address. The winning "New" condition offer is presented as the first choice for buyers using the Add to Cart button on the product detail page. Buyers can also view the winning "Used" condition offer, if any, by selecting the Buy used radio button.

In addition to the Buy Box winning offer, up to three additional Buy Box eligible offers will display in the More Buying Choices box on the product detail page. Any remaining seller offers (including offers that are not Buy Box eligible) are available to customers who click the Used & New link (or New link) at the bottom of the More Buying Choices box. This takes buyers to the offer listing page.

See also

How the More Buying Choices Box Works

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