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This article applies to selling in: Canada

FBA Subscribe & Save

Subscribe & Save allows Amazon customers to sign up for recurring, scheduled deliveries of products they use frequently. Subscribers receive a discount of 5%, 10%, 15% or 20% off their Subscribe & Save orders, as well as free shipping. Eligible FBA sellers can participate in Subscribe & Save by enrolling their FBA products in the program. See the Eligibility requirements below for more details.

Subscribe & Save customers select the product, the quantity, and the frequency of delivery. A 5% discount is given per subscription. If a customer receives products from 5 or more subscriptions in a given month, to the same address, the customer will be given a 10% or 15% discount per subscription, depending on the product category. Amazon Family customers receive a flat 20% discount on diapers regardless of the number of subscriptions. See the Eligible product categories below for more information about the discounts per category.

Your coupon and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in the Subscribe & Save program, you will need to provide the Subscribe & Save discount in addition to the deal price.

For more information about the customer program, see Subscribe & Save.

By participating in the FBA Subscribe & Save program, you agree to the FBA Subscribe & Save Terms and Conditions.

Eligibility requirements

If you are eligible, you can participate in Subscribe & Save by enabling the program in your account settings. Eligibility criteria include your sales history and seller performance metrics, among other factors. To participate, you must, at a minimum, have an FBA account that:

  • Is in good standing
  • Has a feedback rating of 4.7 or higher
  • Has been selling in FBA for three months or longer

To see your eligibility status, go to the Subscribe & Save enrolment page.

To enable Subscribe & Save, follow these steps:

  1. Go to Fulfilment by Amazon Settings.
  2. Under Subscription Settings, find Subscribe & Save and click Enable Here.
  3. On the Subscribe & Save enrolment page, click Enrol at the bottom of the page after reviewing the program description, requirements, and terms and conditions.
  4. If enrolment is successful, you’ll be redirected to Add products.

Eligible product categories and discounts

Subscriptions are available to customers in the following product categories at the discounts listed.

Product category Discount for customers receiving deliveries for 1-4 product subscriptions1 on the same delivery day in the same month to the same address Discount for customers receiving deliveries for 5 or more product subscriptions1 on the same delivery day in the same month to the same address
Beauty 5% 15%
Grocery 5% 15%
Health & Baby Care2 5% 15%
Automotive Parts & Tools 5% 10%
Electronics 5% 10%
Home Tools & Home Improvement 5% 10%
Industrial Supplies 5% 10%
Kitchen 5% 10%
Lawn & Garden 5% 10%
Musical Instruments 5% 10%
Office Supplies 5% 10%
Outdoors 5% 10%
Pet supplies 5% 10%
Sports 5% 10%
Toys 5% 10%

1Subscriptions per month includes subscriptions for products sold by other sellers.

2Amazon Mum customers receive a flat 20% discount on diapers regardless of the number of subscriptions.

Subscribe & Save orders

There are two types of Subscribe & Save orders: sign-up orders and replenishment orders.

  • Sign-up orders are the customer's initial order subscribing to a product in the Subscribe & Save program. In order for your Subscribe & Save offer to appear for a product, your offer must be the Buy Box offer. For more information, see How the Buy Box Works.
  • Replenishment orders are automatically created according to the frequency set by the customer. Subscribe & Save customers can set deliveries at monthly intervals, from one to six months.

You can see your Subscribe & Save orders in the Transaction View of the Payments report page.

Coupons and promotions

Any coupons, promotions, or Amazon Business pricing you offer also applies to your Subscribe & Save products.

For example, if you run a promotion offering a 20% discount on a product that is also available through Subscribe & Save, that discount will be added to existing subscriptions and will result in a total discount greater than 20% for subscriptions.

Seller performance metrics

Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider such things as your ability to maintain inventory levels sufficient to meet customer demand, customer feedback, and Subscribe & Save order cancellations. Poor performance metrics may affect your ability to participate in the program.

You can go to Subscribe & Save Manage products to access your performance dashboard and review the following metrics for weekly, monthly, quarterly, and yearly time frames:

  • Shipped units: The number of units for shipped subscription orders over a given time period.
  • Shipped revenue: The sum of your revenue from shipped subscription orders over a given time period.
  • Subscriptions count: The number of active subscriptions at the end of a given time period.
  • Not delivered due to OOS: The percentage of your units that were not delivered because the ASINs were out of stock.
  • Average revenue per customer: A comparison of your average revenue from subscribers versus non-subscribers.
  • Planned revenue: The sum of your revenue from orders expected to ship for your active subscriptions in the upcoming 30, 60, or 90 days.
  • Planned units: The number of units for orders expected to ship for your active subscriptions in the upcoming 30, 60, or 90 days.
Note: Planned revenue and planned units are estimated projections, not a guarantee of future sales.

You can also get these performance metrics at the ASIN level by using the search option on the dashboard. You can search up to 20 ASINs at a time.

If you feel your Subscribe & Save participation is wrongly terminated, you can request an investigation by contacting Seller Support.

Additional resources

To have your eligible products included in the Subscribe & Save program, see Add or Remove Subscribe & Save Products.

To review your subscription details, see Subscribe & Save Performance Report and the Subscribe & Save Forecasting Report.

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