Amazon provides you with tools and services that are unique to the European marketplace, so you can get started selling in more than one country right away. When you register to sell in any of Amazon’s European Marketplaces, you get instant access through your seller account to all of Amazon’s European Marketplaces so that you can create and manage your product offers on any or all of these marketplaces through one account and one interface. Amazon’s European Marketplaces include Amazon. fr, Amazon.de, Amazon.it, Amazon.es, and Amazon.co.uk.
When you sell in Europe, you can fulfill on your own or you can use Fulfilment by Amazon. With Fulfilment by Amazon, you send your inventory into Amazon's fulfilment centres in Europe, and we will pick, pack, and ship orders on your behalf throughout Europe with Amazon's European Fulfilment Network (EFN), which enables you to fulfill eligible products across all the Amazon European Marketplaces from a single pool of inventory.
Perhaps your product sells well in your home marketplace, and you’re curious whether it would appeal to consumers in another marketplace. Research the marketplace where you want to sell your products.
You may also want to verify that the product would be appropriate for the marketplace you are considering. For example, feather beds successfully selling on Amazon.com may not sell as well on Amazon.co.uk because the standard mattress sizes are different. You might need to modify your product or reposition your marketing, copy, and packaging to better meet the needs of your target consumers. Consider researching the marketplace’s customs, traditions, and demographics, such as average age and income to help determine your product’s appropriateness.
Consider the prices, selection, and other factors that influence customer buying decisions in each marketplace that you sell and consider how potential competitors are addressing these criteria. You may be able to use this information to plan your offers. Study your competitors’ best-selling products in the categories where you want to sell your products, and look at the products that are similar to yours.
As you determine the price points for your products, you can compare your price position with similar products that are already selling on the marketplace where you want to sell your products and also consider your purchase price and inbound shipping costs (for shipping the product directly to your customers or for shipping the product to an Amazon fulfilment centre in Europe), including taxes and duties.