Amazon alerts sellers to improve the classification of a listing when a listing is not correctly classified on the website. These listings are either missing a Category (Item-type) or are assigned one that is too broad.* This reduces sales of these listings because buyers have a more difficult time finding them using search or browse. Our studies have shown that you can improve sales by 8.9% by moving a listing to the correct location.
|Correctly Categorized Listings||Incorrectly Categorized Listings|
|This listing is shown in the Digital SLR Camera browse node and all locations above this. A buyer would be able to easily find this listing in the Digital SLR Camera browse node.
||This listing is shown in the Digital Camera browse node. A buyer would not find this listing in the Digital SLR Camera browse node, even though that is the correct node for this product.
*For example, when listing a digital SLR camera you should use the item-type "digital-SLR-Camera" and not "digital-camera."
You can identify and fix the listings that are not correctly classified by using the following features:
Manage Inventory in Seller Central
Downloadable Report in Seller Central
Marketplace Web Services API