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This article applies to selling in: Canada

Cell Phones and Cell Phone Accessories Listing Guidelines

See additional guidelines for Selling Cell Phones & Cell Phone Accessories.

Title Style

A customer should be able to make the purchase based on information in the title alone.

Unlocked cell phones should follow this convention for titles:

Brand + Model | + "Unlocked " - Canada | International + "Version" + with | with No + "Warranty" + (Color)


Samsung Galaxy S III/S3 GT-I9300 Unlocked Cell Phone - International Version with No Warranty (Pebble Blue)
Apple iPhone 3GS 8GB Unlocked - Canada Version with Warranty (White)

Prepaid cell phones should follow this convention for titles:

Brand + Model | + "Prepaid" + (Carrier name) + [(Color)]


HTC EVO V 4G Prepaid Android Phone (Virgin Mobile) (Black)
LG 500G Prepaid Phone (Rogers)

Branded cell phone accessories should follow this convention:

Brand + Series name + Model name + Model number + [Form factor + "with"+ unique feature] + (Color) + ["Retail Packaging" |["Carrier Branded Packaging" | "Non-Retail Packaging"]


Otterbox Defender Series Hybrid Case & Holster for iPhone 4 & 4S (Black) - Retail Packaging
Plantronics M50 Bluetooth Headset (Black)

Generic cell phone accessories should follow this convention:

Short description of product + [Form factor + with+ unique feature] + ["Compatible with" + base device] + (Color) + ["Retail Packaging" | "Carrier Branded Packaging" | "Non-Retail Packaging"]


USB Sync and Charging Cable Compatible with Apple iPhone (White)
Front and Back Reusable Screen Protector for Apple iPhone 4

Additional guidelines

In addition to the guidelines listed above, please keep the following in mind:

  • Do not include stock numbers or UPCs.
  • Do not include terms such as "New," "Refurbished," "Free," "Bonus," "Price," "Exclusive," or "A $[x] Value."
  • Do not include marketing terms that are not part of the product's actual name. For example, "Stylish Lightweight Fontopia Headphones" should be "Fontopia Headphones."
  • For accessories that are compatible with multiple devices, such as Bluetooth headsets, do not list compatible base devices on the title. Instead, use the product description to list compatible base devices.

Feature Bullets

If the cell phone has differentiating or unique features, use the feature bullets to list those details.

Use each bullet as follows:

  • Bullet 1: Frequencies
    • Follow this formatting convention (bolded items are variables):
      Unlocked (quad-band or tri-band) GSM cell phone compatible with (850/900/1800/1900 or 900/1800/1900) frequencies and (CA or International) 3G compatibility via 850/1900/2100 UMTS/HSDPA plus GPRS/EDGE data capabilities
  • Bullet 2: Special differentiating features, such as slide-out QWERTY keyboard, touchscreen navigation, etc.
  • Bullet 3: Camera/video capture; multimedia capabilities; expandable memory, etc.
  • Bullet 4: Bluetooth connectivity (hands free or A2DP music), Wi-F, and/or GPS.
    • If there are no differentiating features in this area, use Bullet 4 for miscellaneous information, such as screen size, e-mail or instant messaging access, voice commands, etc.
  • Bullet 5: Talk time and standby time
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