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This article applies to selling in: Canada

Tools & Building Supplies Style Guide (HTML)

Whether you're selling products for industrial, professional, DIY customers, or all of the above, accurate data is crucial to discoverability and sales. How you present your products will greatly influence the customer's purchasing decision when shopping on Providing a clear and concise listing while following a consistent format will better inform customers and enhance the discoverability of your products. This can result in increased traffic to your product listings.

Please review the following information in detail and make the appropriate adjustments to your product listings.

The Style Guide covers the following guidelines for setting up your product detail pages:

Title Style

Get customer attention with great titles. Clear and concise titles will improve your search results and catch the customer’s attention.

Brand & Manufacturer

Improve discoverability and duplicate detection by entering accurate brand and manufacturer information. 


Show customers what they're buying. Professional images on white backgrounds will bring life and added attractiveness to your product.

Key Product Features
Highlight the key features and benefits of your products.
Product Descriptions
Elaborate on the features and uses of your product.
Browse & Search
Improve discoverability and traffic through search terms and style-keywords.
Item Package Quantity
Indicates how many items are in the package. Please use if there is more than one identical unit in the package of the product you are selling.
Variation Relationships
Make choices easy: Display multiple colour and size options on a single detail page.
Product Attributes
Providing attributes about your products to help Amazon surface your products and display detailed product specifications to the customer.

Download all of this information in a PDF:

Tools & Building Supplies Style Guide
Lighting Style Guide

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