This article applies to selling in: Canada
Whether you're selling Exercise & Fitness equipment, Outdoor Recreational products, Team Sports equipment or Action Sports equipment, accurate data is crucial to discoverability and sales. How you present your products will greatly influence the customer's purchasing decision when shopping on Amazon.ca. Providing clear and concise listings in a consistent format will better inform customers and enhance discoverability of your products. This can result in increased traffic to your product listings.
Please carefully review the following information and make the necessary updates to your product listings.
This document covers the following guidelines for setting up product detail pages:
UPCs
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UPCs are required to list Sporting Goods products on Amazon.
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Title Style
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Get customer attention with great titles. Clear and concise titles will improve search results and catch the customer's attention.
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Brand & Manufacturer
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Improve discoverability and duplicate detection by entering accurate brand and manufacturer information.
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Images
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Show customers what they're buying. Professional images on white backgrounds will bring life and added attractiveness to your product.
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Key Product Features
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Highlight the key features and benefits of your products.
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Product Descriptions
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Elaborate on the features and uses of your product.
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Item Package Quantity
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Indicates how many items are in the package. Please use if there is more than one identical unit in the package of the product you are selling.
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Variation Relationships
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Make choices easy: Display multiple size and colour options on a single detail page.
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Browse & Search
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Improve discoverability, traffic and sales through search terms and Browse Node IDs.
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Download all of this information in a single document: Sports & Outdoors Style Guide (PDF)
Sports & Outdoors Style Guide (HTML)
