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This article applies to selling in: Canada

Sports & Outdoors Style Guide (HTML)

Whether you're selling Exercise & Fitness equipment, Outdoor Recreational products, Team Sports equipment or Action Sports equipment, accurate data is crucial to discoverability and sales.  How you present your products will greatly influence the customer's purchasing decision when shopping on Amazon.ca.  Providing clear and concise listings in a consistent format will better inform customers and enhance discoverability of your products.  This can result in increased traffic to your product listings.

Please carefully review the following information and make the necessary updates to your product listings.

This document covers the following guidelines for setting up product detail pages:

UPCs
UPCs are required to list Sporting Goods products on Amazon. 
Title Style
Get customer attention with great titles.  Clear and concise titles will improve search results and catch the customer's attention. 
Brand & Manufacturer
Improve discoverability and duplicate detection by entering accurate brand and manufacturer information. 
Images
Show customers what they're buying. Professional images on white backgrounds will bring life and added attractiveness to your product. 
Key Product Features
Highlight the key features and benefits of your products.
Product Descriptions
Elaborate on the features and uses of your product.
Item Package Quantity
Indicates how many items are in the package. Please use if there is more than one identical unit in the package of the product you are selling.
Variation Relationships
Make choices easy: Display multiple size and colour options on a single detail page. 
Browse & Search
Improve discoverability, traffic and sales through search terms and Browse Node IDs.

Download all of this information in a single document: Sports & Outdoors Style Guide (PDF)

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