Adding UPCs, EANs, and ISBNs for Your Products

Most categories require sellers to use a product identifier to create new product pages and offer listings on the Amazon website. The most common identifier used by sellers is a UPC.

If you don't provide a UPC, EAN or ISBN, you will generally receive an error message. When this occurs, you will need to add the product's UPC in order to create a new product detail page in the Amazon catalogue or complete your inventory offering. (If you don't have a UPC for your product, see Category-Specific UPC Guidelines and Exemptions.)

The UPC field is supported in the Add a Product tool, Inventory File templates, and XML XSDs.

Add a Product

The Add a Product tool will allow you to create new product detail pages and offerings one at a time. Under the Inventory link, click Add a Product. If you search for a product and find it in our catalogue, the UPC or EAN will be automatically entered for you and you can continue to create your offering. If you create a new product detail page, you can enter the UPC or EAN on the Add This Product to Our Catalogue page after completing the product classification.

Inventory File Feeds

An Inventory File template allows you to use a pre-formatted spreadsheet to enter data for multiple products and then upload the completed file to Amazon. We will either match your data to existing products in our catalogue or create a new product page if no match is found.

When preparing an Inventory File Template, enter data into both of these fields:

product-id: The product's unique identifier, which is the actual UPC (12-digit number) or EAN (13-digit number)
product-id-type: The type of unique identifier entered in the product-id field, either UPC or EAN
Note: These fields may have slightly different names depending on the template you use. For example, your template may have a field for standard-product-id or StandardProductID instead of product-id.

XML feeds

If you use XML feeds, provide the UPC in the StandardProductID element. For example:

<StandardProductID>
<Type>UPC</Type>
<Value>009309013872</Value>
</StandardProductID>

Most categories require sellers to use a product identifier to create new product pages and offer listings on the Amazon.ca website. The most common identifier used by sellers is a UPC.

If you don't provide a UPC, EAN, or ISBN, you will generally receive an error message. When this occurs, you will need to add the product's UPC in order to create a new product detail page in the Amazon.ca catalogue or complete your inventory offering. (If you don't have a UPC for your product, see Category-Specific UPC Guidelines and Exemptions.)

The UPC field is supported in the Add a Product tool, Inventory File templates, and XML XSDs.

Add a Product

The Add a Product tool will allow you to create new product detail pages and offerings one at a time. Under the Inventory tab, click "Add a Product." If you search for a product and find it in our catalogue, the UPC or EAN will be automatically entered for you and you can continue to create your offering. If you create a new product detail page, you can enter the UPC or EAN on the "Add This Product to Our Catalog" page after completing the product classification.

Inventory File Feeds

When preparing an Inventory File Template, enter data into both of these fields:

product-id: The product's unique identifier, which is the actual UPC (12-digit number) or EAN (13-digit number)
product-id-type: The type of unique identifier entered in the product-id field, either UPC or EAN

Note: These fields may have slightly different names depending on the template you use. For example, your template may have a field for "standard-product-id" or "StandardProductID" instead of "product-id."

XML Feeds

If you use XML feeds, provide the UPC in the StandardProductID element, for example:

<StandardProductID>
<Type>UPC</Type>
<Value>009309013872</Value>
</StandardProductID>

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