UPCs are required for all major brand products in the Beauty Category. UPCs improve product matching and help customers find the products they want to buy on Amazon.
Most product packaging includes the product's UPC. See our Help page on Locating Product Identifiers if you need assistance identifying the UPC for your product. You also may be able to obtain a product's UPC by contacting your supplier or manufacturer.
We understand that UPCs do not exist for some products, including private label and specialized products. If you sell products that do not have UPCs, please contact us to request an exemption. You can apply for a UPC exemption by clicking the Request Approval button at the bottom of the page.
The Beauty Category does not grant UPC exemptions for major brands. When you submit your exemption request, be sure to provide detailed information about your products, along with an explanation of why you are requesting an exemption.
Brands that will not be granted an exemption in Beauty:
All listings for major brand products in the Health & Personal Care category must include the product UPC, even if you have been granted a UPC exemption. To assist you with providing UPCs for your inventory, we have created a list of brands for which UPCs are required. Click to download a spreadsheet listing the Beauty Major Brands Requiring UPCs.
If your request is approved, you may list the products included in the exemption. If your request is not approved, then the products without UPCs are not exempted and may not be listed on Amazon.
Please refer to the following Help pages for additional information:
If you would like to apply for a UPC exemption, please click the button below and fill out our approval request form.