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This article applies to selling in: Canada

Product Bundling Policy

Sellers can create bundles composed of different products to create a new bundled product. Well-designed product bundles provide convenience and value to buyers. Adhering to the policies on this page will help Amazon customers locate product bundles more easily and prevent duplicate or near-duplicate listings.

General bundle policy

  • You may not list bundled products where the primary product in the bundle is from the Video Games category or is a Books, Music, Video, or DVD (BMVD) product.
  • You may include BMVD and Video Games items as secondary products in a bundle if they are related and complementary to the primary product in the bundle. For example, you can list a bundle composed of a yoga mat (the primary product), a yoga DVD, and a yoga book.
  • The referral fee for the primary product's category (the same category used to list the product) applies to the entire bundle.
  • All products in bundles must comply with Amazon's selling policies. More specifically, all products within bundles must adhere to the guidelines for each category.
  • All bundles are subject to review for appropriateness and relevance. Amazon, in its sole discretion, may determine whether any bundle complies with this policy. Failure to adhere to the policy, including the following guidelines, may result in the removal without notice of any bundled product listing, account suspension, or both. Amazon reserves the right to modify or revoke this policy at any time.

Detailed bundle guidelines

  • Bundles must consist of items that are highly complementary and provide value to the buyer when compared to the individual items purchased separately.
  • A bundle may be listed in a single category only, even if the products comprising the bundle are from multiple categories. If a bundle includes products from multiple categories, it may be listed only in the category of the highest priced item in the bundle, except for BMVD or Video Games, even if the BMVD or Video Games product is the highest priced item in the bundle.
  • If you list a product bundle, you must accept the entire bundle as a return and refund the item as a single unit.
  • A bundle cannot contain any separate warranty products or extended service plans.
  • The bundle must have its own standard product identifier or manufacturer part number. The identifier of any individual product in the bundle may not serve as the identifier for the bundle. Using a UPC from any single product in the bundle to identify the entire bundle may lead to immediate removal of the listing. You are responsible for obtaining a UPC for each bundle you create.
  • Do not bundle branded products with generic products. This may mislead customers into thinking that the generic product belongs to the same brand.
  • All products in bundles must comply with Amazon's product listing policies.
  • Bundle images, features, and descriptions must also adhere to Amazon listing policies.
  • If a bundle is a multi-pack, such as six pairs of socks, do not list it as a bundle. See UPCs and item package quantity for multi-packs.
  • If a bundle is a variation of a parent product, do not list it as a bundle. See Create parent-child variation relationships.
  • If you match your bundle to an existing bundle listing, the products in your bundle must be exactly the same as the products in the existing bundle in every respect. If your bundle is different in any way, you must create a new bundle listing. You may not change the existing listing.
  • Once you create a bundle, you may not modify the components. If you want to add or remove products from the bundle, you must create a new bundle listing with a unique UPC or match to an existing bundle listing that is identical to your revised bundle.
  • Include the word "Bundle" and the number of items in the bundle in the product title. For example:

    "Bundle - 3 items: Tote Bag, Knit Scarf and Gloves - Blue"

  • Feature Bullet 1 must state that the product is a bundle of "X" number of items and must identify the products in the bundle.
  • The description must state that the product is a bundle and identify the products in the bundle, with appropriate designators, such as model number, colour, and size.
  • The main image for the bundle must include all of the exact products in the bundle. Images of representative or similar products are not permitted.
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