Stock-out |
Inventory is not available |
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Do not list backordered items.
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Maintain a minimum threshold of inventory.
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Remove offerings that are consistently out of stock.
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Inventory quantity is not accurate |
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Send inventory update feeds as frequently as orders arrive from non-Amazon channels, up to every 15 minutes.
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Ensure that you process Amazon orders quickly.
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Set aside dedicated inventory for Amazon orders.
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If you use text files, you can simplify inventory updates by setting update-delete to partial update, and then use only the SKU and quantity data. The rest of the columns can be left blank.
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Drop-shipper inventory isn't up to date |
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Monitor availability and ship times closely.
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Synchronize your back-end systems to monitor availability and ship times.
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Late shipment |
Product takes longer to ship than promised |
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If you use text files, set an accurate lead-time-to-ship for each SKU.
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If you use the Add a Product feature, use the handling time field for this purpose. .
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If you use XML, use the fulfillment latency element.
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Notify buyers of any errors as early as possible, and cancel the product or order by default.
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Upgrade automatically to an expedited shipping method if you are shipping an order late.
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Remove offerings that are consistently shipped late.
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Buyer missed shipment notification |
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Send tracking information with your fulfillment feed.
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Messy or complicated return |
Your return policy restricts full refunds before 30 days |
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Provide full product refunds for a standard 30-day period.
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Your return policies are complicated, vague or burdensome |
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Rigorously review and clarify the language of the return policy on your online Amazon Help pages.
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Streamline and simplify complex returns processes wherever possible.
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Product not as described |
Product image does not accurately depict its features |
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Provide clear images at the maximum allowed image size.
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Offer multiple views of a product for thoroughness and accuracy of detail.
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Ensure that the images meet all the requirements. For more information, see Product image requirements.
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The size or material is different than expected |
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Provide custom sizing charts. For more information, see Create custom help pages.
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Fully fill in the description and product dimension fields.
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Wrong size or wrong product |
Incorrect product shipped |
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Check your packing, picking and shipping processes for issues that cause errors.
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Check that your SKU matches with the right product on Amazon.
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Product quality |
Buyer not satisfied with product quality |
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Describe your product carefully. Do not use phrases like “high quality” for a product whose best attribute is its low price.
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Remove products that consistently cause negative feedback.
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Include usage instructions on the product detail page and in shipment.
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Customer service issue |
Buyers cannot reach your customer service department |
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Make sure that your customer service phone number and email address are correct on your online Amazon Help pages.
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Use short, easy-to-type email addresses for customer service.
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Adjust your spam filter to ensure that incoming buyer messages are not categorized as junk.
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Buyers are not getting timely responses |
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Acknowledge every phone call and email within 24 hours.
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Removal of feedback |
Incorrect feedback |
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