Sell on Amazon Sign in
This article applies to selling in: Canada

Selling policies and seller code of conduct

All sellers are expected to adhere to the following policies when listing products on Amazon. Seller offences and prohibited content can result in suspension of your Amazon account.

Seller code of conduct

Amazon enables you to reach hundreds of millions of customers. We strive to ensure a fair and trustworthy buyer and seller experience. At Amazon, we expect you to adhere to the code of conduct principles outlined below.

Seller code of conduct principles:

  • Adhere to all applicable laws and abide by all Amazon policies
  • Maintain current account information
  • Never misrepresent yourself
  • Always act in a manner that ensures a trustworthy experience for Amazon customers
  • Never list products that may cause harm to Amazon customers.
  • Never engage in any misleading, inappropriate, or offensive behaviour. This applies to all your activities, including, but not limited to:
    • Information provided on your account
    • Information provided in listings, content, or images
    • Communication between you and Amazon, or you and our customers
  • Act fairly at all times. Unfair behaviour includes, but is not limited to, the following:
    • Behaviour that could be deemed as manipulation or “gaming” of any part of the buying or selling experience
    • Actions that could be perceived as manipulating customer reviews, including by directly or indirectly contributing false, misleading, or inauthentic content
    • Activities that could be perceived as attempting to manipulate Amazon’s search results or sales rankings
    • Actions that intentionally damage another seller, their listings, or their ratings
    • Manipulating sales rank (such as by accepting fake orders or orders that you have paid for, or refunded externally or orders that you discounted externally) or making claims about sales rank in product titles or descriptions
    • Attempting to influence search results by inflating search ranking through keyword manipulation or incentivizing customers’ searches to appear as organic behaviour
  • Only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing. Examples of a legitimate business justification include:
    • You own multiple brands and maintain separate businesses for each
    • You manufacture products for two distinct and separate companies
    • You are recruited for an Amazon program that requires separate accounts
  • Not engage in conduct that violates price fixing laws

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling on Amazon

© 1999-2022,, Inc. or its affiliates