These Prime Day Launches program terms supplement the Business Solutions
Agreement between you and Amazon.
Approval is required to participate in the Prime Day Launches program. To
apply, contact your account manager. Approvals are valid for only one Prime Day Period (as
defined below) and new approvals must be obtained on an annual basis.
The Prime Day Launches program
The Prime Day Launches program helps eligible sellers merchandise and
increase customer awareness of their branded products by showcasing new items or special
edition products to Prime customers on Prime Day, during the lead-up to Prime Day, and/or
during the lead-out following Prime Day (collectively, the “Prime Day Period”).
Prime Day Launches program
To participate in the Prime Day Launches program, participating products
sold under the program (each a “PDL Product”) must adhere to the following requirements in
order to be featured during the Prime Day Period:
Each PDL Product will be first released during the Prime Day Period (the exact date of
which will be confirmed to you and may be on Prime Day or up to two weeks prior to Prime
Day) and will not be publicly available before such date;
Beginning when a PDL Product is first released pursuant to paragraph 1 above, and
ending on August 15 of the same year (the “Prime Day Exclusivity Window”), each PDL
Product will be available exclusively to Prime members and sold only through Amazon
Immediately following the Prime Day Exclusivity Window, through September 30 of the
same year (the “Amazon Exclusivity Window”), each PDL Product will be sold only through
Amazon marketplace sites;
Until the earlier of (i) the date on which a PDL Product is first released pursuant to
paragraph 1 above and (ii) the date on which Amazon first announces the planned
availability of a PDL Product during the Prime Day Period, you will not (x) advertise,
market, or otherwise publicly disclose that you are participating in the Prime Day
Launches program or that any PDL Product will be available during the Prime Day Period,
or (y) otherwise associate any PDL Product with Prime Day in any way; and
During the Prime Day Exclusivity Window and the Amazon Exclusivity Window, you will
(i) not sell or distribute, directly or through a third-party other than Amazon, any PDL
Products worldwide through any channel, without Amazon’s prior written consent; (ii) not
grant any party other than Amazon the right to sell or distribute any PDL Products
worldwide through any channel, without Amazon’s prior written consent; (iii) use your
commercially reasonable efforts to prohibit any party other than Amazon from selling PDL
Products through any channel; and (iv) ensure that PDL Products are only fulfilled using
the Fulfillment by Amazon service or Seller Fulfilled Prime.
You acknowledge and agree that you, not Amazon, are the designer and/or
manufacturer of the PDL Products. You will be solely responsible for the design, testing,
and manufacture of the PDL Products. Under no circumstances will Amazon be deemed to be the
manufacturer or designer of any PDL Products.
Any Amazon trademarks, logos, or badges that appear on any Amazon sites
(including on product detail pages for PDL products), such as the Prime Day and Prime Day
Launches logos, are property of Amazon and may not be used, copied or displayed by you
(including on any product images uploaded to any Amazon site) without Amazon’s written
We may in our sole discretion waive, suspend, or terminate any feature of
the Prime Day Launches program at any time.