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This article applies to selling in: Canada

Amazon Policy on Reference Prices

In many product categories, you have the option of supplying a reference price, such as a list price (for example, a Manufacturer's Suggested Retail Price or MSRP). These reference prices may be displayed in several places, including the product detail pages and search results for your products, to show savings to our customers.

  • The list price you provide must represent the price at which you or other retailers or sellers have recently made substantial sales of the product in question.
  • You also are responsible for ensuring that the reference prices you provide to us remain current.

If you don't have a list price that meets these criteria, please leave the field blank when adding a new product. If Amazon cannot verify the list price you provide, we may not use it.

Other reference prices

A Was price may be displayed in several places, including the product detail page and search results for your products, to show savings to customers. The Was price is determined using the median price paid by customers in the last 6 months for the product on Amazon.

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