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This article applies to selling in: Canada

Valid Tracking Rate (VTR)

Valid Tracking Rate (VTR) measures the percentage of merchant-fulfilled orders that have a valid tracking number. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate (VTR) is a performance metric that reflects those expectations. To keep a healthy account, you are required to reach 95% Valid Tracking Rate (VTR) target for all product categories shipped from China starting 9 August 2021.

Valid Tracking Rate Calculation

To calculate VTR, we take the number of packages you ship with a valid tracking number and divide it by the total number of packages you have shipped and confirmed over a 30-day period. Valid Tracking Rate is expressed as a percentage. We use promised delivery date to determine which orders are included in the performance metric.

For example, if you confirmed shipment for 200 non-exempted packages in the last 30 days, and 190 of those packages had a valid tracking number, your Valid Tracking Rate would be 95% (190 ÷ 200 = .95 or 95%).

For packages shipped directly to customers through Amazon.ca from China, we require the following VTR requirements starting 9 August 2021:

  • All packages with value and shipping charge below CAD 6 must use a trackable ship method that provides at least one physical scan* by the carrier.
  • All packages with value and shipping charge totaling to or above CAD 6 must use a fully trackable ship method that can provide at least two scans (including a delivery scan or delivery attempt).

Note: Using Chinese characters to manually enter tracking information is considered invalid as Amazon currently does not support carrier names in Chinese.
* The carrier scans the package to show the it is in transit.

Tracking number validation

Shipment confirmation: beginning 3 May 2021, you will need to provide the information mentioned below during ship confirm:

  • The name of the carrier and the specific delivery service used for all merchant fulfilled orders; and
  • The tracking ID for merchant-fulfilled orders that are shipped with a tracked ship method.

Maintain a healthy Valid Tracking Rate

  • Purchase shipping labels through Amazon’s Buy Shipping services.
  • Choose Amazon integrated carriers
  • For packages shipped from China with a value and shipping charge equal to or above CAD 6, ship and confirm the package with a carrier that offers fully tracked ship options.
  • Verify that the carrier name and tracking ID are entered correctly and belong to the same carrier.
  • Confirm (and update if necessary) the tracking information before the carrier delivers the package.

Valid Tracking Rate below the requirement

After 9 August , 2021, sellers must maintain a VTR of at least 95% at a product category level. A VTR below 95% in a product category may result in:

  • Restrictions on your ability to sell non-FBA (Fulfilment by Amazon) items within that category
  • Negative impact on your eligibility to participate in Premium Shipping and guaranteed delivery

VTR restrictions will not affect your Merchant-fulfilled Network (MFN) offers in product categories that meet the VTR requirements, nor will these restrictions affect your FBA offers. If any of your listings get suspended, you can submit a plan of action and apply for reinstatement to op-pso-vtr-appeals@amazon.com . If your plan of action is approved, your seller-fulfilled listings in the affected product category will be restored.

Integrated carriers

Sellers are encouraged to use carriers from the following lists to ship their packages as these carriers provide real-time tracking status to Amazon. This helps reduce buyer contacts and improve seller feedback ratings. The following carriers are integrated for shipments in Canada (case sensitivity applies):

  • Canada Post
  • DHL Global Mail*
  • DHL eCommerce
  • FedEx
  • FedEx Smartpost
  • Asendia
  • China Post & Logistic ePacket
  • DHL
  • YunExpress
  • Yanwen
  • 4PX
  • USPS
  • UPSMI
  • UPS
  • DFC
  • SF Express
  • Royal Mail
  • Purolator
  • OnTrac
  • Newgistics
  • India Post
  • Hongkong Post

Viewing Valid Tracking Rate Metric & Report

  • To view your VTR metric:
    • From the Performance menu, select Account Health.
    • Locate Shipping performance section and click View details.
  • To download the Valid Tracking Rate defect report:
    • Click Request report in the Shipping performance section.
    • Filter by carrier or product category.

Please allow 72 hours for the report and metric to reflect any updates.

Editing tracking information

To edit an order’s tracking information before the delivery date, follow these steps:

  1. Select Orders, and then Manage orders.
  2. Ensure that Order ID is active for Search.
  3. Enter the Order ID and click Search.
  4. Once you find the correct order, click Edit shipment and provide the revised tracking information.
  5. Click Re-confirm the shipment.


Allow up to 72 hours for the report and metrics to reflect the changes.

Best practices to successfully upload tracking information

  • Tracking number – Verify that you:
    • Entered the tracking ID correctly
    • Did not leave the tracking information blank
    • Did not enter special characters (such as punctuation), which our system cannot recognize in the tracking information. This includes misspelled carrier name or shipping service, or both.
  • Carrier name – Verify that you:
    • Confirmed your shipment from Manage orders, check that you selected a carrier from the drop-down menu in the Manage orders page.
      Note: If you manually add a carrier name in the free-form text field “Other” and that carrier is integrated with Amazon, your tracking will be marked as invalid. You must use the drop-down menu to select carriers who are integrated with Amazon.
    • Followed the instructions on the help page, if you confirm your shipments via Bulk upload feeds
    • Entered the carrier name and shipping service correctly. If the carrier name or shipping service is misspelled, or contains any extra words, the tracking will be marked as invalid.
    • Entered the carrier name that is associated with the tracking number you entered. For example, if you use DHL to ship a package, but enter "FedEx" as the carrier name, the tracking will be marked as invalid.
    • Are using a carrier that is integrated with Amazon.
  • Shipment confirmation and update:

    • Make sure to confirm or update the tracking information before the package is delivered.
      Note: If the tracking information is confirmed or updated after the package is delivered, that means the buyer was not able to track the order. This is not useful to the buyer, and the order will not count toward your Valid Tracking Rate metric.

Valid Tracking Rate (VTR)


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