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This article applies to selling in: Canada

Overview of category UPC requirements

The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.

Product Category Product ID Required Exceptions and Exemptions
Automotive Parts & Accessories Yes Major brands require a UPC or EAN. Learn more
Baby Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands. Learn more
Beauty Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands. Learn more
Books Yes An ISBN, EAN, or JAN is required for all books. Sellers who want to list books that do not have an ISBN, EAN, or JAN may request an exemption. Learn more
Camera Photo Yes Product bundles require unique UPCs/EANs. Learn more
Cell Phones Yes Sellers must create separate pages with unique UPCs/EANs for products in bulk or generic/carrier packaging. Learn more
Clothing & Accessories Yes Major brands require a UPC or EAN, but exemptions may be requested for private label brands. Learn more
Consumer Electronics Yes Product bundles require unique UPCs/EANs. Learn more
DVD Yes None
Grocery & Gourmet Food Yes Major brands require a UPC or EAN but exemptions may be requested for private label, specialized, artisan, and select giftable products. Learn more
Health & Personal Care Yes Major brands require a UPC or EAN, but exemptions may be requested for private label brands. Learn more
Multi-packs require item package quantity. Learn more
Home & Garden (including Pet Supplies) Yes Major brands require a UPC or EAN but exemptions may be requested only for products that are private label and/or handcrafted. Learn more
Jewellery* Yes Major brands require a UPC or EAN. Learn more
Luggage & Bags Yes Major brands require a UPC or EAN but exemptions may be requested for private label brands. Learn more
Music Yes None
Musical Instruments Yes None
Office Products Yes Product bundles require unique UPCs/EANs. Learn more
Personal Computers Yes Product bundles require unique UPCs/EANs. Learn more
Shoes & Handbags Yes Major brands require a UPC or EAN, but exemptions may be requested for private label brands. Learn more
Software Yes None
Sports & Outdoors Yes Major brands require a UPC or EAN but exemptions may be requested for private label and specialized products. Learn more
Sports Collectibles* No A UPC or EAN is required for major trading cards brands only.
Tools & Building Supplies Yes Major brands require a UPC or EAN but exemptions may be requested for private label and specialized products. Learn more
Toys & Games Yes Major brands require a UPC or EAN but exemptions may be requested by manufacturers for private label brands. Learn more
Video (VHS) Yes None
Video Games Yes Product bundles require category approval and unique UPCs/EANs. Learn more
Watches* Yes Major brands require a UPC or EAN but exemptions may be requested for private label, boutique or specialized items. Learn more

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