Overview of category UPC requirements

The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.

Product Category	Product ID Required	Exceptions and Exemptions
Automotive Parts & Accessories	Yes	Major brands require a UPC or EAN. Learn more
Baby	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label brands. Learn more
Beauty	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label brands. Learn more
Books	Yes	An ISBN, EAN, or JAN is required for all books. Sellers who want to list books that do not have an ISBN, EAN, or JAN may request an exemption. Learn more
Camera Photo	Yes	Product bundles require unique UPCs/EANs. Learn more
Cell Phones	Yes	Sellers must create separate pages with unique UPCs/EANs for products in bulk or generic/carrier packaging. Learn more
Clothing & Accessories	Yes	Major brands require a UPC or EAN, but exemptions may be requested for private label brands. Learn more
Consumer Electronics	Yes	Product bundles require unique UPCs/EANs. Learn more
DVD	Yes	None
Grocery & Gourmet Food	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label, specialized, artisan, and select giftable products. Learn more
Health & Personal Care	Yes	Major brands require a UPC or EAN, but exemptions may be requested for private label brands. Learn more
		Multi-packs require item package quantity. Learn more
Home & Garden (including Pet Supplies)	Yes	Major brands require a UPC or EAN but exemptions may be requested only for products that are private label and/or handcrafted. Learn more
Jewellery*	Yes	Major brands require a UPC or EAN. Learn more
Luggage & Bags	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label brands. Learn more
Music	Yes	None
Musical Instruments	Yes	None
Office Products	Yes	Product bundles require unique UPCs/EANs. Learn more
Personal Computers	Yes	Product bundles require unique UPCs/EANs. Learn more
Shoes & Handbags	Yes	Major brands require a UPC or EAN, but exemptions may be requested for private label brands. Learn more
Software	Yes	None
Sports & Outdoors	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label and specialized products. Learn more
Sports Collectibles*	No	A UPC or EAN is required for major trading cards brands only.
Tools & Building Supplies	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label and specialized products. Learn more
Toys & Games	Yes	Major brands require a UPC or EAN but exemptions may be requested by manufacturers for private label brands. Learn more
Video (VHS)	Yes	None
Video Games	Yes	Product bundles require category approval and unique UPCs/EANs. Learn more
Watches*	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label, boutique or specialized items. Learn more