Lightning Deals are flash sales where a product is featured for several hours on theAmazon deals page, one of the most visited pages on Amazon. 7-day deals are also featured on the Amazon deals page for up to seven days at a time. The Deals page is one of the most visited pages on Amazon. Featuring a product as a Lightning Deal or a 7-day deal might help increase sales, and it can also be an effective way to reduce your inventory. There is a fee required to run a Lightning Deal or a 7-day deal.
You will be charged for each Lightning Deal or a 7-day deal that is submitted and has successfully run. The fee is displayed as part of the deal creation work flow when you select the schedule for the deal.
What doesn't affect the fee: Changes to the number of variations, quantity, and price.
What does affect the fee: The country in which you run the deal and the week you choose to run the deal.
The fee for your Lightning Deal or 7-day deal might change depending on the date on which your deal runs. The weeks with higher fees are time periods when customer traffic to Amazon is significantly higher, leading to greater exposure and potential sales for your deal.
If your deal is scheduled during this higher traffic time period, you will be charged a higher fee, which will be displayed on the Deal page. If you are unsatisfied with the resulting fee, you can cancel the deal.
You will be charged after a deal runs on its scheduled date and time. When the fee is processed, it will show up as a Deal fee transaction on your Seller Central statement ( Seller Central > Reports > Payments > Transaction view > Service fees ). The fee will be deducted from your account, similar to FBA fees. You can view additional details, such as which deal is associated with the fee, by clicking on the amount in the Total column.
Amazon does not guarantee sales from running a deal, nor provides refunds if your deal doesn’t perform well. Additionally, running a deal does not guarantee that you’ll be the Featured offer.
If you were incorrectly charged a deal fee for a deal that didn’t run, please contact Seller Support within 30 days of the scheduled run time for possible refund consideration.
Amazon will not charge you if:
You will be charged the full fee if you cancel a deal while it is running.