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This article applies to selling in: Canada

Important First Steps to Start Selling

Your Selling on Amazon account setup begins here. Assisted by a series of instructional courses, you will gain an insight into Selling on Amazon, our tools and policies for sellers, and the products and services that can help you swiftly grow your business.

For a comprehensive list of the courses, visit Seller University. These courses cover the topics listed below.

Quick start:

A quick tour of Seller Central. You'll also learn how to set up your account information, add payment information, set your vacation status, set shipping rates and manage your orders.

Selling plans, fees and getting paid:

Explore selling plans and fees, how to track statements and payment information and how Amazon disburses funds to your seller account.

Adding products:

Learn how to list products using the Add a Product tool, manage inventory and create detail pages and product variations.

Building your brand:

Find out about the Amazon Brand Registry and Enhanced Brand Content, and how to create detail pages that help improve your brand discoverability, recognition and sales.

Sponsored products:

Understand how to advertise your listings with Amazon-sponsored products and how to create sponsored product campaigns.

Detail pages and the Buy Box:

Learn how to make a high-quality product detail page that can help boost your views and sales. You'll also learn about the Amazon Buy Box, how you can become eligible to win it, and how to compete to win it.

Listing restrictions:

Learn which categories require approval to sell on Amazon and how you can apply as a seller. You'll also get some answers to common questions about listing restrictions and restricted products.

Fulfillment by Amazon:

Get a basic understanding of Fulfillment by Amazon (FBA) and how to convert products you're currently fulfilling to FBA.

Setting up promotions:

Learn how to set up Lightning Deals and how to manage them.

Seller performance:

Find out how to ensure that you are correctly listing your products to ensure the best experience for customers.

Selling Coach:

Learn about Selling Coach and how to refine your personalized Selling Coach recommendations to fit your particular business needs.

North America Unified Account:

Understand how to create and manage product offers, tailor your listings and manage pricing and inventory across the U.S., Canada and Mexico from a single interface.

Amazon Global Selling:

Get an idea of what it takes to sell internationally on Amazon. You'll also learn about the importance of translation and localization in international marketplaces.

Automate Pricing:

An overview of Automate Pricing by Amazon. Learn how it works, how to create or edit a pricing rule and how to reprice your SKUs according to that rule.


Understand the basic functions of Amazon Marketplace Web Service (MWS) and how to use the Amazon Merchant Transport Utility (AMTU).

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