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This article applies to selling in: Canada

Maintain enrolment in Seller Fulfilled Prime

Note: We are currently not enrolling new sellers in the Seller Fulfilled Prime program. You can email us at sfp-enrollment@amazon.com and we will notify you when enrolment reopens.

After successfully completing the Prime Trial period, you are automatically enrolled in the Seller Fulfilled Prime program.

Now that you are enrolled, in order to maintain the Seller Fulfilled Prime status, you must continually satisfy the following criteria:

  • Maintain a Professional selling plan. You must have an account with a Professional selling plan, and the account must be active and in good standing.
  • Enrolled in Premium Shipping.

In addition, sellers must meet or exceed the following performance requirements on a trailing 30-day basis:

  • > 96% on-time delivery rate
  • > 94% valid tracking rate
  • < 1% cancellation rate
  • A cancellation rate of no more than 1% on Prime orders

If your performance metrics fall below required levels, you will no longer be eligible for Seller Fulfilled Prime, but can continue selling items on Amazon without Prime badging. Sellers whose metrics improve may be eligible to re-apply for Seller Fulfilled Prime. For more information on losing Seller Fulfilled Prime eligibility and how to re-join the program, refer to the Seller Fulfilled Prime enrolment revocation page.

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