To sell jewellery products on Amazon.com, sellers must ensure that their products meet Amazon's Quality Assurance Standards, which help sellers deliver exceptional value to jewellery customers. In addition, jewellery products and their associated listings must adhere to all applicable laws, regulations and standards, as well as the standards outlined on this page.
This page outlines the Jewellery Quality Assurance Standards that aid sellers to clearly and accurately describe all aspects of their products. These include product titles, product features, specifications and descriptions. Sellers must ensure that their products meet or exceed the description of their product listing on Amazon. This page also explains Amazon's review process.
We may suspend or terminate any seller's Fine Jewellery or Jewellery listing privileges for any reason at any time upon providing notice to the seller. Sellers may cease to list Fine Jewellery or Jewellery products for any reason at any time.
Sellers are required to comply with applicable metal quality mark and stamp requirements in the US and Canada and must provide accurate metal content information in their product listings. The following sections provide additional detail on metal content requirements.
Any metal stamping must be accurate, complete and accompanied either by a trademark or by the name of the manufacturer.
|Gold||6k, 9k, 10k, 14k, 18k, 22k, 24k|
|Silver||Sterling silver, .925, .999, 500|
|Platinum||Plat, 950Plat, PT950|
|Gold-plated sterling silver||.925|
Do not refer to the Jewellery item as being "Hypoallergenic" unless it meets one of the following requirements:
All Parent and Child ASIN relationships must comply with Amazon's variation relationship guidelines, as outlined on the Variation Relationships Overview Help page. Specifically, the Parent ASIN information, including the product title, must represent the core product and accurately describe all Child ASINs within the relationship.
All Children's jewellery must comply with all federal laws and regulations, including the Consumer Product Safety Improvement Act (CPSIA), Canada Consumer Product Safety Act, the Children’s Jewellery Regulations, Surface Coating Materials Regulations and the most stringent US state laws and Canadian provincial regulations.
Diamonds must meet the following specific diamond standards:
|Carat weight||Minimum required actual carat weight|
Amazon will not accept diamonds with the following:
A Diamond Grading Report (or Certificate of Authenticity) is required for natural or lab-created diamonds of any clarity and any colour (except black diamonds) based on the following:
We only accept certificates of authenticity or diamond grading reports from one of the four certification houses: GIA, IGI, AGS and GCAL.
From time to time, Amazon may request, source or purchase products sold in the Jewellery category for quality assurance testing. Amazon may submit those products to an independent, accredited jewellery testing laboratory for thorough quality testing. Amazon may also require Jewellery suppliers to work with certain designated laboratories for quality testing. The products will be tested for conformance with the Amazon product description at the time of request or purchase, as well as for compliance with Amazon Jewellery Quality Assurance Standards. Amazon may return any items it purchases for these purposes to the applicable sellers.
Amazon will contact sellers if their jewellery fails quality testing. Depending on the number of products that fail testing and the severity and type of failures, Amazon may take further actions, including (but not limited to) working with the seller on a remedial plan to address the underlying cause of failures, returning some or all inventory purchased from the seller at the seller's expense and suspending or terminating a seller's ability to sell in the Jewellery category or on Amazon.