Fulfilment by Amazon uses barcodes to identify and track inventory throughout the fulfilment process. Each item you send to an Amazon Fulfilment Centre requires a barcode.
There are three kinds of barcodes for identifying products:
You can enable virtual tracking with the manufacturer barcode in your Fulfilment by Amazon settings. When more than one seller has inventory with the same manufacturer barcode, Amazon may fulfil orders with the inventory that is closest to the customer, for faster delivery.
If your product is not eligible for virtual tracking with the manufacturer barcode, an Amazon barcode will be required. To learn more about virtual tracking and see product eligibility requirements, go to Using FBA virtual tracking.
If your product doesn’t meet the virtual-tracking eligibility requirements, you may be able to get an exemption to use the manufacturer barcode by applying with Amazon Brand Registry and enrolling your ASIN in the program. Non-brand-registered sellers would be required to apply Amazon barcodes for the ineligible product.
Amazon barcodes must be applied to all products that are not tracked using manufacturer barcode. These products include the following:
You can print Amazon barcodes and apply them to your products yourself, or Amazon can print and apply them for a per-item fee. For more information, see Use an Amazon barcode to track inventory and FBA Label Service.
Transparency codes are item-level authentication stickers that help protect brand owners and customers from counterfeiting. Transparency codes are accompanied by a Transparency “T” logo and must not cover or be covered by any other label. To learn more and see a sample sticker, go to Transparency.