Welcome to the Toys & Games UPC Exemption Requests page.
With limited exceptions, UPCs are required for all major brand products in Toys & Games. UPCs improve product matching and help customers find the products they want to buy.
Most product packaging includes the product's UPC. See our Help page on Locating Product Identifiers if you need assistance identifying the UPC code for your product. You can also obtain a product's UPC by contacting your Toy supplier or manufacturer.
We understand that UPCs do not exist for some products, including private label products. For these products, we will review and grant exemptions, as needed. Please note: All UPC exemptions will be reviewed periodically and we reserve the right to remove the exemption based on poor performance, incorrect listing data or abuse.
When you submit your exemption request, be sure to provide detailed information about your products, including the brand, along with an explanation of why you are requesting an exemption. We also ask that you provide us with the URL of your company website where we can view your products.
If your request is approved, you may list the products included in the exemption. If your request is not approved, then the products that are not exempted and do not have UPCs may not be listed on Amazon.ca.
Please refer to the following Help pages for additional information:
To submit an exemption request, please Contact Us and provide information about your products. If your request is approved, you may list the products included in the exemption. If your request is not approved, then the products that are not exempted and do not have UPCs may not display on Amazon.ca.