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This article applies to selling in: Canada

Product Page Style Guides

These guides will help you to list your products effectively on Amazon and maximize your sales. They are easy-to follow manuals with clear examples of "do's and don'ts" and they provide information on everything you need to create a great product listing, for both content and discoverability, including:

  • Product title
  • Images
  • Bullet points
  • Product description
  • Brand and manufacturer
  • Model & Part number
  • What's in the Box
  • Variations
  • Search terms
  • Browse and Refinements

Click the links below to download a copy of the appropriate Style Guide PDF file for the category in which you sell products. Although some of these guides were originally created for (U.S.) sellers, they can be used for

Style Guides (PDF)
Automotive Parts & Accessories
Clothing & Accessories
Consumer Electronics

Use for products in these categories:

  • Camera & Photo
  • Cell Phones*
  • Consumer Electronics
  • Electronics Accessories
  • Musical Instruments
  • Office Products
  • Personal Computers
Grocery & Gourmet Food
Health & Personal Care**
Home & Garden

Use for products in these categories:

  • Home
  • Kitchen
  • Large Appliances
  • Patio, Lawn & Garden
  • Pet Supplies
Industrial & Scientific
Luggage & Bags
Sports & Outdoors
Sports Collectibles
Tools & Building Supplies and Lighting
Toys & Games

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